Founder & CEO

Michael McComb

Michael brings decades of corporate experience, sustainable business knowledge, and passion for nature and sport to help organizations achieve better outcomes. Having worked for some of the world’s largest marketing agencies, Michael advised brands across industries to help them innovate their business models, product portfolios, and marketing strategies. Over the past 10 years he has gained regulatory, scientific, engineering, and leadership experience in sustainability and ESG across consumer, business, and policy areas. Michael has a global outlook having been raised in the US, lived 30 years in Asia, and now based in Europe. He is GRI certified and a graduate from strategy, technology and sustainability programs at MIT and Cambridge. Michael is a vegan endurance runner and Ironman triathlete, ski mountaineer, cyclist, divemaster, and adventure racer.

Principal Consultant

Anik Tremblay

Anik brings over 15 years of international experience and expertise in ESG advisory, circular economy, and sustainable supply chain. Anik worked as a Sustainability Consultant for a Big Four consulting firm as well as in-house for a global technology company. She has supported clients with carbon traceability and other ESG actions. She also has extensive experience in international project management. She speaks four languages and has lived and worked in Canada, Malaysia, Chile, Ecuador, Brazil, Hong Kong, and Switzerland. She is a graduate from the Cambridge Institute for Sustainability Leadership and has a deep passion for circularity in sport. As an endurance athlete and mountain lover who wants to keep enjoying the outdoors, Anik aims to create a positive impact and value for businesses, society, and the environment.​