Making High Performance an Everyday Practice
Many organisations treat strategy, brand, and sustainability as separate domains. Brand work sits with marketing. Sustainability teams develop their own frameworks. Strategy is shaped at the top. Each area moves forward, but often in parallel, sometimes in competition, and rarely in a way that strengthens overall performance.
​
The issue is not capability or intent. It is that different parts of the organisation are often working from different assumptions about what matters most.
​
I work with senior leaders to strengthen strategy, brand, and sustainability where the mandate sits. I go deep into each area with clarity and practical judgement. When results depend on bringing these dimensions together, I help leaders align direction, priorities, and decisions into a coherent path forward.
​
I work with organizations in different ways:
​
-
Boards, CEOs, and founders – as an advisor to sharpen leadership clarity and long-term direction.
-
Function heads and team managers – to facilitate alignment and strategy that builds shared focus and momentum.
-
Brand, communications, and sustainability leaders – to refine positioning and messaging so their work connects purpose to performance.
Engagements range from one-day strategy sprints and leadership retreats to longer-term projects and coaching partnerships.
What I Offer
Each engagement is built around carefully designed, facilitated working sessions. I help leaders use time together well, clarify direction and priorities, and make decisions that hold once people leave the room. When coordination across teams or functions is required, alignment is addressed deliberately. Clarity comes first. Execution follows through habits and plans that last.
The Alignment Day
A facilitated working session to clarify direction and priorities
Outcome
A clear narrative, three to five agreed priorities, and a focused 30-day action plan relevant to the group’s mandate.
Scope
Up to 12 participants. One-hour scoping call to define objectives and session design. Light participant pre-work. A 6–8 hour facilitated offsite or working session, remote or in person. Summary report delivered within three business days.
Investment
CHF 8,000–12,000 / USD 9,000–13,000. Includes session design, facilitation, and summary report. Travel at cost if in person.
Ideal for
Strategy, brand, or sustainability leaders and teams needing rapid clarity. Particularly effective for offsites, away-days, and planning sessions ahead of annual cycles, funding milestones, launches, reporting deadlines, leadership transitions, or changes in mandate.
The Clarity Sprint
A facilitated four-week process to sharpen direction and execution
Outcome
A concise, decision-ready strategy pack that teams can act on. This typically includes a clear narrative, priority focus areas, supporting messages or principles, and a 90-day roadmap tailored to the function or challenge.
Scope
Six to eight stakeholder interviews and desk research. Two facilitated working sessions to test and refine direction. One facilitated strategy workshop or offsite. Final pack delivered by the end of week four. Two weeks of light support following handover.
Investment
CHF 50,000 / USD 55,000 fixed. Includes research, session design, facilitation, synthesis, and post-handover support.
Ideal for
Functional leaders in strategy, brand, or sustainability who need to reset direction, reposition their work, or turn ambition into clear, executable priorities. Particularly relevant during leadership transitions, strategy shifts, or broader organisational change.
The Endurance Counsel
Ongoing senior facilitation and advisory support
Outcome
More confident, consistent decisions and ongoing calibration of strategy, narrative, and communication as conditions evolve.
Scope
Monthly or bi-weekly advisory sessions. Facilitation of selected leadership meetings, planning sessions, or offsites as needed. Targeted feedback on key documents or decisions between sessions.
Investment
Flexible packages. Typically from CHF 4,000 per month for two sessions plus asynchronous support.
Ideal for
Heads of strategy, brand, or sustainability, as well as CEOs and founders, who want experienced facilitation and senior perspective without adding headcount. Particularly valuable during onboarding, team reconfiguration, planning cycles, or sustained transformation.
Why Work With Me
I bring more than 30 years of global experience across strategy, brand, sustainability, and leadership. My background spans senior roles in global brand agencies including WPP and TBWA, leadership positions in technology and financial services, work with the World Economic Forum, and building businesses in complex international markets, including founding the first foreign-owned branding firm in China.
​
This experience allows me to work with credibility across functions and at senior levels. I understand how strategy is shaped, how brands are built and managed, and how sustainability agendas are translated into decisions, reporting, and action.
​
As a lifelong competitive endurance athlete, I also bring a deep, practical understanding of performance over time. Clarity, disciplined planning, decision-making under pressure, recovery, and energy management are not metaphors. They are principles that shape how I design and facilitate working sessions, offsites, and planning discussions so they lead to decisions that hold once people return to day-to-day work.
​
My role is to create the conditions for productive conversations, clear choices, and sustained follow-through. I work directly with leaders and teams, facilitating the moments that matter and helping ensure that time spent together results in progress, not just alignment.
Experience That Delivers
Technology | Leading a high-performance global team
Built and led a cross-regional team inside a complex matrix. Established a clear mission and values, defined operating norms, and created a shared identity. Introduced collaborative planning and learning rituals that enabled high output at a sustainable pace. Embedded practices for energy management, recovery, and self-mastery to support well-being and long-term performance. Outcome: stronger cohesion, faster execution, consistent results without burnout, and global recognition for quality and impact.
Global Institution | Enterprise brand alignment
Led discovery across functions with 50+ stakeholder interviews, research, and synthesis. Outcome: a refreshed brand narrative, clear messaging hierarchy, and an adoption roadmap that secured executive alignment and guided organization-wide integration.
Financial Services | Global merger identity and positioning
Supported leadership through a major merger. Clarified the combined identity and positioning, reset internal culture and values, and expressed a new strategic value proposition externally. Outcome: a unifying narrative for employees and a clear promise for clients and markets.
Athlete Perspective | Empathy for holistic performance
Drawing on experience as a veteran endurance athlete and certified nutritionist, translated the principles of stamina, recovery, and vitality into leadership and team practice. Outcome: more consistent focus, healthier teams, and performance that lasts across sectors.