Making High Performance an Everyday Practice
In many organizations, performance is managed in parts — leadership, brand, sustainability, and culture treated as separate challenges rather than connected forces. The result is effort without coherence and progress without endurance.
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At The Everyday Co., I help leaders bring these dimensions together into one integrated approach to performance. With more than 30 years of experience across brand, communications, and sustainability — including leadership roles with Ogilvy, TBWA, and global corporates, as well as guiding brand strategy at the World Economic Forum — I help organizations strengthen how they think, decide, and communicate.
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My work connects purpose, strategy, and culture to make performance more consistent and sustainable. This includes clarifying identity and direction, embedding regenerative thinking, and developing the habits and practices that sustain focus, energy, and long-term impact.
I work with organizations in different ways:
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Boards, CEOs, and founders – as an advisor to sharpen leadership clarity and long-term direction.
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Function heads and team managers – to facilitate alignment and strategy that builds shared focus and momentum.
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Brand, communications, and sustainability leaders – to refine positioning and messaging so their work connects purpose to performance.
Engagements range from one-day strategy sprints and leadership retreats to longer-term projects and coaching partnerships.
What I Offer
Each engagement creates clarity and alignment first, then locks it into habits and plans so performance lasts.
The Alignment Day
A fast, high-impact way to align performance, purpose, and direction
Outcome: a shared narrative, three to five priorities, and a 30-day action plan.
Scope: up to 12 participants; 1-hour scoping call; participant pre-work; 6–8 hour facilitated workshop (remote or in-person); summary report delivered within 3 business days.
Investment: CHF 8,000–12,000 / USD 9,000–13,000. Includes prep, delivery, and summary report. Travel at cost if in person.
Ideal for: leadership teams, department heads, or cross-functional groups that need fast alignment before a fundraise, product launch, annual planning, or a strategy reset, and during leadership transitions or organizational restructuring.
The Clarity Sprint
A four-week deep dive to align purpose, strategy, and performance
Outcome: a concise strategy pack teams can execute, including purpose and positioning narrative, messaging hierarchy, and a 90-day priorities roadmap.
Scope: 6–8 stakeholder interviews and desk research; two alignment sessions; one facilitated strategy workshop; final pack delivered by end of week four; two weeks of light support after handover.
Investment: CHF 50,000 / USD 55,000 fixed (includes VAT where applicable). Includes research, facilitation, synthesis, and post-handover support.
Ideal for: startups and scaleups preparing for funding or category repositioning, organizations clarifying positioning within a broader performance strategy, and companies navigating leadership changes, mergers, or restructuring.
The Endurance Counsel
Focused, senior-level partnership to sustain clarity and impact
Outcome: faster, clearer decisions and ongoing calibration of narrative, strategy, and leadership communication.
Scope: monthly or bi-weekly sessions; targeted feedback on documents between sessions; optional attendance at key leadership discussions.
Investment: flexible packages. Typical from CHF 4,000 per month for two sessions plus asynchronous support.
Ideal for: founders, CEOs, and function heads who want senior perspective without adding headcount, to align teams and sustain performance momentum, especially during executive onboarding, team reconfiguration, or strategy shifts.
Why work with me
Every engagement starts with a simple goal: bring clarity, focus, and direction to leaders and teams facing complex decisions.
I bring three decades of global experience across brand, communications, and sustainability. My career spans world-class agencies such as Ogilvy and TBWA, senior corporate roles in technology and finance, and guiding brand strategy at the World Economic Forum.
I help organizations cut through complexity, align leadership, and tell stories that resonate across audiences and cultures.
My work is anchored in three principles: clarity, to reveal direction and unlock alignment; endurance, to design strategies that hold up under real conditions; performance, to ensure strategy translates into measurable results.
What sets my approach apart is the blend of executive expertise and lived performance. I am a veteran endurance athlete and certified nutritionist. I understand the discipline of the boardroom and the mindset required to sustain focus, recovery, and stamina over time.
I work directly with clients. The model is lean, collaborative, and fast. I support leadership transitions, reorganizations, and strategy resets with practical tools and clear deliverables. The result is high-trust engagements that produce alignment quickly and create lasting strategic value.
Experience That Delivers
Technology | Leading a high-performance global team
Built and led a cross-regional team inside a complex matrix. Established a clear mission and values, defined operating norms, and created a shared identity. Introduced collaborative planning and learning rituals that enabled high output at a sustainable pace. Embedded practices for energy management, recovery, and self-mastery to support well-being and long-term performance. Outcome: stronger cohesion, faster execution, consistent results without burnout, and global recognition for quality and impact.
Global Institution | Enterprise brand alignment
Led discovery across functions with 50+ stakeholder interviews, research, and synthesis. Outcome: a refreshed brand narrative, clear messaging hierarchy, and an adoption roadmap that secured executive alignment and guided organization-wide integration.
Financial Services | Global merger identity and positioning
Supported leadership through a major merger. Clarified the combined identity and positioning, reset internal culture and values, and expressed a new strategic value proposition externally. Outcome: a unifying narrative for employees and a clear promise for clients and markets.
Athlete Perspective | Empathy for holistic performance
Drawing on experience as a veteran endurance athlete and certified nutritionist, translated the principles of stamina, recovery, and vitality into leadership and team practice. Outcome: more consistent focus, healthier teams, and performance that lasts across sectors.